Joey Hua is a UX/UI & Service Designer, who creates vibrant and delightful experiences through data-driven products.

Joey's portrait.
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I’m Joey, a designer of products and services, with a love for illustrations.

Whether I’m iterating on design wireframes, sketching on paper or facilitating design sessions with folks from other disciplines, I’m thrilled to be a co-creator in bettering the everyday services and products that we interact with.

When I’m not designing or doodling, you’ll find me on a hike or exploring the city.


My journey into design wasn’t always clear, but the moment I tried it out, I knew I found my place in the world.

Prior to becoming a designer, I developed a knack for sales and consulting in various settings, from: clinical/medical, hospitality to digital marketing. My academic background in Sociological research, and an inclination towards the creative heavily contributes to the way in which I work.

Want a quick peek into some of the work I’ve done? You can access an introductory slidedeck below.

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Work I've done (buttons link to Google slides)

UX research, UX and service design

Code for Canada meeting.

Code for Canada

Designing a modern way to test applicants for managerial jobs in the federal government

UX & service design, design sprint

Notes created to assist in work for the Public Service Comission.

Public Service Commission

A design microsprint to tackle the challenge overload of incident reports for administrative staff.

UX research, design facilitation, mobile design


Improving communication between shelter systems in the city of Toronto. Civic Tech Toronto community project.

UX research, mobile design, branding

Page Pass prototype preview.

Page Pass

The collaborative story writing application. End-to-end design and research for a personal project.

UX research, UX and service design

Autism Ontario

A re-design to improve access to content about autism and life with ASD. Winning solution at the 2017 Gift the Code hackathon.

Branding, UI, UX design

Dogear logo and prototype preview.


Branding and website creation for a conceptual outdoor gear company aimed at dogs. Personal project.

Got a project? Let's chat!